Even at a basic human level, identity is perhaps one of the most important psychological needs. And that’s why it is very important for us to know who we are as a company. Now, there are many ways to answer this question, and Maslow’s hammer causes us to think in our own narrow ways. For instance, I am a technologist at heart. Until I went through school to understand “business”, I would have answered that question as follows:
“We are a supply chain and logistics company serving the home furnishing industry. Using the cloud-based solutions we provide ultimate flexibility and visibility in managing customers orders.”
Ryan, our CEO, who mostly focuses on sales would say “We operate a highly flexible supply chain and can provide anything from Fabrics and threads to cut-and-sewn final products and ship them to your factory within 3 weeks of order placement”.
Our Operations manager would have thought “We operate a highly efficient supply chain with a trading operation in China, a manufacturing facility near-shore in El Salvador and a warehouse in Raleigh which allows us to offer ultimate flexibility and responsiveness to our customers, service their orders and support their inventory management goals in a most cost effective way.”
Our HR manager would perhaps have a very different take “We are a high energy and fun group of people who depend upon and support each other. Our small size allows us to get personal and family-like with each other and enjoy camaraderie. We all wear many hats and when it is a hectic day in the warehouse, we all go out to count inventory, and when it is one of our kids’ birthday party, we show up.”
In reality, Dolven does all of these things to one goal: adding value to our customers. And because we are a B2B company, we have to know that our customers’ value increases when they are able to serve their customers better.
Who are our customers, you ask? Well, we serve the biggest names in the Mattress industry and in home furnishing industry. Our customers ask for our services not only for the established product lines, but also when their other avenues have turned up empty on a rather unusual request.
For example, the mattress manufacturers might run huge operational losses, for possibly two reasons: one, they are overstocked on expensive raw material inventory and/or two, their factory is over/under producing. And the way Dolven Enterprises helps them is by offering vendor managed inventory programs (our operation is global and is vertically integrated, that gives us an edge to reduce overall costs) and by being a responsive customer partner. If our customer has run out of wooden legs, we have gone out of our way and procured them for our customers from all the way across the world. We have worked with our customers to return and rework products when they determined it to be a product specification issue.
This is just one example of service among many, which we coordinate for our customers everyday.